1. Introduction

This privacy policy (Privacy Policy) CloudFest USA (CloudFest USA) may use your personal data.

In this Privacy Policy:

• ‘we’, ‘us’ or ‘our’ means CloudFest USA and its affiliated companies
• ‘the site’ means the CloudFest USA website you are visiting or engaging with; and
• ‘you’ and ‘your’ means you, the person engaging with us, registering for our events or services or visiting our site. 

By registering for one of our events, subscribing to our services, visiting our site or otherwise interacting with us, we will process your personal data in accordance with this Privacy Policy and applicable data protection and privacy laws.

2. How you can contact us

USA Data Subjects:

Email: USPrivacy@cloudfest.com

3. Information we may collect about you

Information you give us: 

We collect any information you provide to us when you complete registration forms, or provide us with your details over the phone, for example when you register an account with us, register to attend one of our events (whether as a delegate, exhibitor, speaker or attendee) or subscribe to our mailing list. This information might include your name, address, email address, phone number, credit card information and other information relevant to the event or service that you’re registering for. 

Information we collect about you: 

Personal information refers to the types of personal information that may be collected and used, including:

Collection of information contained in any correspondence between you and us via contact forms on websites, and emails or telephone calls. 

Through registration forms we may collect: contact details such as name, email address, postal address and telephone number; educational, nationality and professional information; interests and business information, such as roles and responsibilities; survey information, comments, feedback, posts and any other content submitted; and payment information, such as a credit or debit card number or bank account details where registering for paid events or services.

We may collect identity verifying information such as passport details to comply with legal obligations in certain countries, as may be applicable, where requested, and other identifying information such as driver’s licenses or ID cards for verification purposes where applying for Press Passes or general entry to some of our events.

Where we operate badged access in relation to any of our events, we may collect information about; your location in; and engagement, within the event. For example, for certain events access will be granted via a badge which holds your registration details including personal information. You will be required to use your badge to gain access to the event. In this situation we will collect information about when you enter the event and which exhibitors or sponsors you have engaged with. 

We collect information about you visiting our website and how you use it. This may include your IP address, geographical location, device information, browser type, referral source, length of visit, operating system, number of page views, which pages you viewed and similar information. This information may be collected by a third party website analytics service provider on our behalf and/or may be collected using cookies. Please also read section below on Google Analytics. We also use cookies and pixels in our emails to track delivery and open rates, the results of which are stored against your email address and profile. For more information on cookies please refer to section on Cookies below.

We may collect publicly available information including names, job title, employer, telephone, social media and business email address contact details to allow us to send you information about our goods and services using our legitimate interest to do so pursuant to relevant data protection legislation. You can request to stop receiving such communications at any moment by using the unsubscribe links in the footer of the email or by contacting us directly.

Google Analytics

We use Google Analytics to better understand how visitors use our website and to improve our website’s performance and user experience. Google Analytics is a web analytics service provided by Google LLC (“Google”), which uses cookies to collect information about website visitors. The information generated by the cookies about your use of our website, including your IP address, will be transmitted to and stored by Google on servers in the United States.

We use Google Analytics to track website usage and activity, including pageviews, time spent on the website, and other website behaviour metrics. This information is collected anonymously and is not linked to any personally identifiable information. We use this information to improve our website’s content, functionality, and user experience.

We may also use Google Analytics Advertising Features, such as Remarketing with Google Analytics, to display advertising on third-party websites to visitors who have previously visited our website. This is done by using cookies to identify previous visitors and show them targeted advertising. We may also use Google Analytics Demographics and Interest Reporting to understand the demographics and interests of our website visitors.

We respect your privacy and take appropriate measures to protect the information collected through Google Analytics. We do not share any personally identifiable information with Google, and we do not allow Google to use or share our analytics data for any purpose other than to provide us with analytics information. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf.

Google Signals:

Some of our websites use Google signals, Google Analytics will associate your visitation information it collects from our site and/or apps with Google information from accounts of signed-in users who have consented to this association for the purpose of advertising personalisation. This Google information may include end user location, search history, YouTube history, and data from sites that partner with Google—and is used to provide aggregated and anonymised insights into your cross device behaviours.

Google will only sync this information if you have a registered Google account. You can stop this data association by logging into your google account and changing your preferences within the “My Google Activity” section https://myactivity.google.com/.

Information we receive from third parties: 

We may collect information about you from third parties that we work closely with for the purposes of delivering to you the services that you request from us. For example, we may engage third parties to assist us with our online event registration systems or payment systems; these third parties will collect information directly from you on our behalf. We may also engage third parties to operate event websites on our behalf; these entities will collect information directly from you about your visits to the website on our behalf. 

We may also receive information about you from third parties where you have consented to such third party sharing your information with us.

Sensitive personal data

If collecting or storing sensitive personal data such as information relating to health, beliefs or political affiliation, we typically ask for your explicit consent. However, there are some situations where it will not be possible to request consent, such as if you have an accident at one of our events. If this does occur, we will ensure your privacy rights are protected.

Children’s personal data

Our products and services are not intended for children under the age of 13 and we do not knowingly collect personal data from this age group. If any information is collected from a child under the age of 13 without verification of parental consent, it will be deleted.

4. How we use information about you

We may use your information for the following purposes, depending on the relationship we have with you.  Prior to submitting your personal data to us, we will provide you more specific information where necessary about how we will use your data, and link you to this Privacy Policy. 

For sales and product/event enquiries

To provide you with information that you have requested from us, in relation to events and publications we run, or other services we provide (for example on-demand content online webinars and e-newsletters).

Legal Basis: By specifically requesting information from us, you are consenting to us using your personal data for the purposes of communicating such information to you.   

General administration and organisation of our events

As a Speaker, Exhibitor, Sponsor or Attendee to our events we may use your details for planning and logistics, to invoice you, to provide you customer service in relation to the event, and general administration of your attendance at the event. We may also share your personal data with other entities in the CloudFest USA for the purpose of assisting in the delivery of the event and/or provision of the applicable service.

Legal Basis: Where you have registered to attend or exhibit at an event, we need to use your personal data in this way to perform our contractual obligations.

To assess the activity of our attendees at our events

We assess how people move around and engage with our events. We do this using any apps you have activated or signed up to, and where you allow your badge to be scanned by exhibitors and staff at our events. We use this information for analytics, and to improve and enhance our events.  

Legal Basis: It is our legitimate interest to monitor the location and engagement of our attendees at our events.   

Live Event Feature Areas such as seminars and VIP areas

Where an event has a feature area such as a seminar or theatre, you may be asked to scan your badge on entry for the purpose of health and safety, analysing attendance to improve and enhance events and share your data in some cases with the feature area partner or sponsor.

Legal Basis: When we scan your badge for entry to feature areas we use legitimate interest for the purposes prescribed above. 

If you wish your data to not be shared with a sponsor or partner of a feature area, advice will be given on how to notify us of your preference at the area entrance, dependent on the format of the feature area.

Enhance your Event experience

For exhibitors and sponsors, we engage logistic partners in order to enhance your experience at our events, such as engaging stand builders, electricity providers, carpeting, furniture, WIFI providers etc.

Legal Basis: We may share your details with logistic partners acting on our behalf: (i) as and when required in order to enable the performance of the contract we have with you; or (ii) so they may inform you of relevant services offered by such preferred partners as approved by the event organisers using legitimate interest or consent if and when required under applicable data protection laws.

For Marketing

To keep in contact with you about other similar events or services of ours that may be of interest to you, send you newsletters, offers or other marketing emails that keep you up to date with our news, events and products that may be of interest or for research purposes after an event you have attended to analyse the effectiveness of our products and offerings to you.

Depending on the nature of your interaction with us and applicable data protection laws, you may have actively given us your consent (i.e. opted in) or we may be entitled to rely on your implied consent or legitimate interests to market to you. The opportunity to opt out of future marketing will always be provided and you have the right to amend your marketing preferences at any time.

Legal Basis: It is our legitimate interest to keep you up to date on similar events of ours you have attended or exhibited at in the past.  Where we rely on legitimate interests in this way, we will always offer an unsubscribe option or a preference management tool on any marketing or research information we send you.

Recordings

Photos and videos may be taken at our events, which may feature attendees, speakers, sponsors or exhibitors. Where we have taken photos and videos at our events that feature you as an attendee, sponsor or exhibitor, to the extent permitted by applicable data protection laws, those photos and videos may be used for promotional or, where applicable, commercial purposes. You have the right to withdraw the consent you have given at any time. This will not affect the lawfulness of any processing carried out by the Company before you withdraw your consent

You can find out more information on the privacy notice provided at the time you submit your data to us or in your contract with us (if applicable). 

Social Media

We may utilise your personal information to conduct advertising campaigns on various social media platforms like LinkedIn, Facebook, and Instagram. This is done in order to inform you about upcoming events or new products and to make sure that you only receive pertinent advertisements related to our products and services. To ensure that you are presented with ads that are relevant to your interests, we may also share your personal information with these social media platforms.

Through our company and brand pages, we have a presence on these social media platforms and collect personal information whenever you interact with us. It’s important to note that these platforms may set cookies and other tracking technologies on your device both while you’re on their pages and as you navigate away from them. The information collected may be shared with us for statistical purposes, to assess how users interact with our content on social media.

Please be aware that these social media platforms are solely responsible for how they handle your personal information. Information about how they collect and use your personal information, including instructions on how to disable cookies and other technologies, can typically be found in their respective privacy and cookie policies on their websites. We may also use your personal information for customer and prospect management, including analytics and product management.

5. Who we might share your data with

In certain circumstances we may share your personal information with: 

Other entities in the Opus Origin group for specific purposes. For example, where they may assist in providing products and services to you, manage internal analysis of the usage of our products and services, or offer relevant products and services which may be of interest.  

Selected third parties that we work with, where necessary for the purposes of delivering to you services that you request from us.  For example, when you register to attend an event that we host, we may need to share your information with third party sub-contractors, service providers or other CloudFest USA entities. 

They may include: IT and marketing technology host suppliers, web and data hosting providers, mailing houses, ad servers, logistics and general service contractors, hotel/housing partners, freight forwarders, onsite health and safety partners, event registration partners, sales platform providers, communication tool providers, stand designers/builders/fitters, suppliers of sponsorship/marketing/PR collateral and other event collaboration partners. Where we use such third parties, we enter contracts which ensure that the third party is obligated to provide at least the same level of data protection as the CloudFest USA entity entering into that contract, and we take reasonable, appropriate steps to ensure that the contractor effectively processes the personal data in a manner consistent with this Privacy Policy and our internal policies relating to the protection of Personal Data. 

Any other CloudFest USA entity or selected third party for a specific purpose that you consent to our sharing your information with for marketing purposes (such consent will be sought prior to our sharing of this data). 

Any other third parties where necessary to enable us to enforce our legal rights, or to protect the rights, property or safety of our employees or where such disclosure may be permitted or required by law.

We may share your personal information with third parties outside CloudFest USA including the Securities Exchange in the event of a sale, merger, acquisition, partnership, joint venture, collaboration, or negotiations related to the same with respect to all or part of our business.

Some of our events and products are co-branded, co-delivered or sponsored by third party exhibitors or sponsors. We may share your details with these third party partners. Should we do so at live events, a clear notice will be provided that gives the opportunity to manage your preferences with regard to such sharing as required by applicable data protection laws. The third party partner’s use of your details will be in accordance with their notice provided and its privacy policy and is not covered by this Privacy Policy.

6. Badge scanning policy

Where you allow your badge to be scanned by an Exhibitor or Sponsor at one of our events your contact details will be transferred to the Exhibitor or Sponsor. 

When you hand your badge to an exhibitor or sponsor for them to scan, you are consenting to your Personal Data being passed to the exhibitor or sponsor. 

Where you attend an event that’s labeled as a “Sponsored Session” you are consenting to your Personal Data being passed to the exhibitor or sponsor.

If you do not wish for your information to be passed on, please do not allow your badge to be scanned or attend Sponsored Sessions.

The third party’s use of your details will be in accordance with its own privacy policy and is not covered by this Privacy Policy and may result in the transfer of your data outside of the countries CloudFest USA operates that have strong Privacy Legislation and Rights to territories with lesser data privacy regulations and data subject rights. 

7. Customer service chatbots and mobile concierge services

Information We Collect

When you use our chatbot, we may collect the following types of information:

Personal Information: Such as your name, email address, mobile/telephone number and any other information you provide during the chat.

Chat Data: The content of your conversations with the chatbot, including any feedback or queries you submit.

Technical Information: Such as your IP address, browser type, and operating system.

How We Use Your Information

We use the information we collect to:

• Provide and improve our customer service.
• Respond to your inquiries and fulfil your requests.
• Analyse and enhance the performance of our chatbot.
• Ensure the security and integrity of our services.

Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties, except as described below:

Service Providers: We may share your information with third-party service providers who assist us in operating our chatbot and providing services to you.

Legal Requirements: We may disclose your information if required by law or in response to valid requests by public authorities.

Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

8. Networking apps and online networking platforms

Some of our events use mobile networking applications and online platforms supplied by Third Party Providers such as (but not limited to) Swapcard, Grip and Livebuzz.

As part of your registration to fully Virtual (online) Events or to Live Events that offer online networking and content as an additional service, some of your registration data will be passed to our Networking Application Provider to create an account within the platform.

Once you have completed the app or platform registration you will have access to B2B networking content within the platform and (For some events but not all) the attendees’ list within the event to network before, during and after the event. Your profile data (name, job title and company) will be visible to other attendees.  Your contact data (Email address and mobile number) will not be. From within the app or platform, you may have the option to choose to make this data visible to other participants.

When using a networking app or platform you may engage in activities such as: visiting zones or rooms such as an online event space, exhibitor or sponsor booth; downloading content; attend/view live seminars or on-demand content.

As a result of such activities, the platform or the event organiser may collect, collate and share your personal information and data about your movements and interactions whilst in the virtual event space with the relevant sponsor or exhibitor to allow them to engage with you, subject to applicable data protection laws.

In order to provide this service to you, your data will be given to the app/platform provider.  Your data will be protected by the platform provider and not commercialized by them. You have the right to access your data, as well as editing or deleting it through the tools provided within the mobile application or web platform.

For further information on your data processing with the platform provider and your rights, please refer to the privacy information within the Application or Web Platform or by contacting .

9. Cookies

We use cookies to ensure that you get the most out of our site. Cookies are small text files which we store on the device you use to access the site. Cookies allow us to monitor your use of the software and simplify your use of the site. For example, a temporary cookie is also used to keep track of your “session”. Without that temporary cookie (which is not stored after you quit your browser) you would have to log on every time you access a new page.  

If you do not wish for cookies to be installed on your device, you can change the settings on your browser or device to reject cookies. For more information about how to reject cookies using your internet browser settings please consult the “Help” section of your internet browser (or alternatively visit http://www.aboutcookies.org). Please note that, if you do set your Internet browser to reject cookies, you may not be able to access all of the functions of our websites.  

10. Third Party content, sites, and contributions

Some of our websites may contain content and links to other websites or apps that are operated by third parties. We don’t control these third party websites or apps (including whether or not they store cookies) and this Privacy Policy does not apply to them. Please consult the terms and conditions and Privacy Policy of the relevant third party website or app to find out how that site/app collects and uses your information and to establish whether and for what purpose they use cookies.

11. How we look after your data and how long we keep it for

We use a variety of technological and operational security measures to protect your information against any unauthorised access to, unlawful use of, and modification and destruction of any personal data we store.

We will retain your information for as long as is necessary to provide you with the services that you have requested from us, or for as long as the law otherwise permits.  Where you have not participated, attended or registered to attend or participate in one of our events, or otherwise engaged with us in four years, we will delete your data, unless we have an obligation to retain it for longer (for example for taxation purposes). 

Transmission of information over the internet can be insecure, and although we employ measures to protect your information from unauthorised access we cannot always guarantee the security of information sent over the internet.

12. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Updated privacy policies will be updated on the relevant event website and corporate websites, or provided to you at your request.

13. Your rights in relation to your personal data – USA data subjects

California Privacy Rights

This section explains the rights of certain natural persons residing in the State of California (each, a “consumer”) may have under the California Consumer Privacy Act 2018 and such rules and regulations as may be adopted from time to time implementing and interpreting such Act (collectively, “CCPA”). The use of the term “personal information” does so as CCPA defines it, to mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. However, personal information does not include publicly available, deidentified, or aggregate consumer information (which are all defined in CCPA). Also, the definition of “personal information” does not currently apply to the collection of personal information from job applicants, employees (whether you are our employee or any employee of our customers), business owners, directors, officers, medical staff or contractors.

Where we act as a “business” under CCPA (meaning we determine the manner and reasons for why we process your personal information), we may be required to disclose additional information regarding the categories of personal information we collect, the sources where we obtain that information, the purposes for why we collect that information, who we share that information with, as well as whether we sell that personal information – all of which depends on the specific service being provided.

Depending on your relationship with us, we may have collected each of the above categories of Personal Information about you. In addition, we may have shared one or more of these categories of Personal Information with third parties during the preceding 12 months for the business purposes described in this Privacy Policy. 

California Residents – How to contact us:

If you are a resident of California and are not a job applicant, employee/contractor, or employee/contractor of another company interacting with us in your job role, you have the right to request what category of personal information we collect about you, how we use that personal information, and the categories of third parties we disclose that personal information. 

You also have the right to request that we delete your information. 

To make a request, you can contact us at USPrivacy@cloudfest.com  

or in writing to: CloudFest USA Inc, Attention: Data Privacy Officer, CloudFest USA Inc., 157 85th Street, Brooklyn, NY 11209.

Please provide us enough information to verify your identity. We will use information you provide to us to verify your request. If we cannot initially verify your identity, we may request additional information to complete the verification process, such as, for example, a copy of your driver’s license and/or a recent utility or credit card bill.

California residents also have certain rights regarding the “sale” of “personal information” (as such terms may be defined by CCPA). California residents have the right to opt out of such “sale” of their “personal information” in accordance with CCPA by sending an email to our Data Privacy Officer at USPrivacy@cloudfest.com or in writing to: CloudFest USA Inc, Attention: Data Privacy Officer, CloudFest USA Inc., 157 85th Street, Brooklyn, NY 11209.

We will not discriminate against you because you have exercised any of your privacy rights under the CCPA.

USA Data Subjects – How to contact us:

CloudFest USA Inc, Attention: Data Privacy Officer, CloudFest USA Inc., 157 85th Street, Brooklyn, NY 11209.Email: usprivacy@CloudFest.com