Max Schrems is an Austrian lawyer, author, and privacy activist. Notably recognized as the individual who filed a complaint against the European arm of Facebook to prohibit the further transfer of data to the United States, a privilege established via the EU Commission’s Safe Harbour Agreement and one he claimed was in direct violation of EU privacy laws. His actions were the ultimate catalyst to the accords dismantling and served as an important voice in the creation of the General Data Protection Regulation (GDPR.) Schrems’ on-going fight to ensure data protection led him to found noyb, “none of your business,” an organization dedicated to closing the gap between privacy laws and the reality of corporate practice.