Manfred Berger is responsible for storage platforms business development at Western Digital, in Europe, the Middle East, Africa and India.
He is an acknowledged expert in all matters related to storage technology solutions in both traditional and non-traditional applications.
Manfred has 40 years of experience in the storage industry.
Previous job roles include test engineering, technical customer support, product marketing, business development, business unit management and product strategy.
Twenty-two years of Manfred’s career were spent at IBM in Germany and in the US in various engineering roles, providing him with broad background knowledge in a variety of engineering fields and applications.
Ten years he has been with Hitachi Global Storage Technologies which resulted from the combination of IBM and Hitachi HDD businesses under Hitachi ownership.
Hitachi GST has been acquired by the Western Digital Corporation in 2012.
Manfred has an engineering degree in Communication Electronics and a Masters in Business Administration with an emphasis on innovation, change management and marketing.