The diversity of Alex Peña’s experience across various categories and disciplines has shaped his unique point of view on strategy development and creativity. Being a change agent passionate about technology and its ability to address consumer pain points has truly bolstered Peña’s innate ability to align sales and marketing without compromise; which in today’s landscape, is a necessity.
Able to uncover opportunities for steady growth and positive ROI by designing marketing & communications programs that differentiate brands through keen consumer insight. With his entrepreneurial mindset and broad cultural perspectives he is an effective audience ‘sharpshooter’ leveraging market segmentation via effective data analysis.
Alex walks into every engagement with excitement, drive, dedication and an observant mind – ready to collaborate with team members via encouragement and contribution. Keen on being able to identify team strengths and weaknesses to nourish internal growth respectively.
